Why Join Us?
Lead. Grow. Make an impact.
Join a purpose-driven, Canadian-owned company—The exclusive manufacturer and distributor of premium branded lubricants in Canada, one of the world’s most recognized brands.
Step into a high-impact leadership role where innovation, integrity, and people come first.
We’re growing fast—and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast.
Competitive comp. Executive benefits. Real influence.
Let’s build something great—together
About Us
We are the exclusive distributor of premium lubricants in Canada. A trusted industry leader, we deliver innovative, high-performance solutions across automotive, heavy-duty, and industrial sectors. Our commitment to excellence, customer satisfaction, and a strong performance-driven culture has made us a top-tier workplace and partner of choice nationwide.
Position Summary
We are seeking a dynamic and strategic Vice President of Sales – Commercial & Industrial to lead and inspire a national sales organization. This executive role will be responsible for driving profitable growth, expanding market share, and building a high-performance sales culture focused on customer success, accountability, and strategic execution.
As the steward of our sales engine, you will shape and execute a winning strategy to deliver against ambitious revenue goals and long-term business objectives. You’ll bring vision, structure, and inspiration to a talented sales team, fostering a culture of excellence, innovation, and continuous improvement.
Key Responsibilities
Sales Leadership & Strategy:
• Develop and execute the national sales strategy aligned with corporate goals and the premium positioning of our brands.
Team Development & Culture:
• Lead, coach, and develop a high-performance sales team; instill a culture of accountability, collaboration, and results-oriented mindset.
Customer & Channel Management:
• Strengthen relationships with key Commercial & Industrial distributors, HD OEMs, Fuel Resellers, and strategic accounts. Optimize channel strategies to drive growth and customer satisfaction.
Performance Management:
• Implement KPIs, reporting tools, and performance frameworks to monitor and drive sales effectiveness, pipeline health, and revenue targets.
Market Intelligence:
• Stay ahead of industry trends, competitive activity, and customer needs to proactively adapt sales approaches and deliver differentiated value.
Cross-Functional Collaboration:
• Partner with Marketing, Supply Chain, Finance, and other internal teams to ensure strategic alignment and customer-centric execution.
Qualifications
• 10+ years of progressive sales leadership experience, ideally in the Commercial & Industrial lubricants industry or related sectors.
• Proven track record of building, scaling, and leading high-performing sales teams across a national footprint.
• Strategic thinker with strong analytical skills and the ability to execute in a fast-paced, performance-driven environment.
• Exceptional leadership, communication, and relationship-building skills.
• Deep understanding of B2B sales, channel distribution, and value-based selling models.
• Bachelor’s degree in Business or related field.
• Passion for Commercial & Industrial industry is an asset.
Join a purpose-driven, Canadian-owned company where you’ll lead with a team that moves fast and makes a real impact—backed by a global brand and competitive executive rewards.